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The approach is somewhat targwt than that of one of Target's biggest competitors, Walmartwhich has gone the way of outright buying some of these digitally native brands, like Bonobos and Moosejaw. It's also worth noting a lot of these tie-ups thus far have been in the consumer-packaged-goods space — for things like razors, toothbrushes and deodorant.
Another retailer going the same route as Target is Nordstrom. Starting Monday, Flamingo's razors and shaving gel for women will be in all of Target's 1, locations across the U.
For Target, selling goods from brands like Flamingo is helping the company increasingly become known as a "cool" place to shop. Walmart did start selling Harry's razors in its stores last year, after Target. Show more.
It marks Flamingo's bricks-and-mortar debut. Tie-ups between traditional retailers and these up-and-comers make sense for a of reasons, including the fact that the dazor can help young brands decide if they should open their own standalone stores as a next step, according to Jake Mendel, of Silicon Valley Bank's Early Stage Practice in New York.
She said the brand completed survey work before it determined this would be a "natural collaboration.
Source: Flamingo Target is stocking its shelves full of brands born on the internet in hopes of appealing to younger shoppers who don't want the same Old Spice deodorant or Schick razor their parents use. The big-box retailer's latest deal is with Flamingo, a women's body care brand launched late tarfet year by men's shaving start-up Harry's, which is already being sold in Target stores.
Target has inked a handful of similar deals with so-called digitally native brands including Casper for mattresses, Native for deodorant, Harry's for men's shaving essentials, Quip for electronic toothbrushes and Bark for dog toys.
Its weighted, ergonomic handle and rubber grip make for an easy hold in hard to reach places, while the flexible hinge and hydrating aloe strip allow blades to work their magic behind knees, on bikini lines, or anywhere else you choose to remove hair. This adds to its roster of partnerships with direct-to-consumer brands, which includes Casper, Quip and Bark.
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Origin: Imported Description Our award-winning razor is intelligently deed to glide over the curves and corners of flamongo body for a close, comfortable shave. And for brands like Flamingo — which uses sleek packaging to promote women shouldn't be embarrassed to shave their underarms — the deal offers huge exposure and reach to consumers en masse that would be hard to achieve alone.
Many of these brands born on the internet bring with them cult-like followings — huge Instagram audiences — that legacy retailers like Target and Walmart can potentially piggyback on, Mendel added. Unlike Flamingo and Harry's, though, Allbirds, Away and Casper already have their own stores and are growing that network today.
The department store chain has lined up a series of brands in recent months eazor sneaker maker Allbirds, luggage retailer Away and Casper to sell in its stores, often for a limited period of time. The news has helped generate buzz and pull shoppers in who want to test out those products offline.